According to Agatha Fox at languagelego.org, the average adult’s attention span is just 8 seconds. So I thought I’d try to quickly
tell you a little about … oh damn, I’m losing you … look, why don’t you click on some of my stuff instead. Thanks.
HK Airport Express
Hong Kong’s airport used to be, frighteningly, nestled right among the apartments.
The new airport, on an island, was to be served by a high-speed train that actually made getting there quicker. Amazing! And so was the commercial. “Bringing the airport back to the city
Ericsson Kam Fan Gold Winner
Asia’s Cannes. This Gold was part of 5 socially responsible spots about
telecommunications directed by Zhang Yimou. And China’s first Kam Fan.
Me, working with Mike Fromowitz, ECD.
A slightly eerie, magical commercial for a watch powered by light, any light.
Because that’s eerie too.
The Lily Apartments
A different approach to the joys of living in a high-end apartment by the beach
in Repulse Bay& from a dreamily different point of view.
A new shopping centre video used to lift the ambitions of potential tenants. They rented it all out. Fast.
1 of 5 videos about Hong Kong made to go on the road and sell the city in London, New York, etc. Local and international celebrities make the point. The most successful campaign for HK ever.
In a world where apartments rub shoulders with each other, here’s another high-end apartment, but its only neighbor is the Zoological Gardens. Location adding value.
(Click to enlarge)