According to Agatha Fox at languagelego.org, the average adult’s attention span is just 8 seconds. So I thought I’d try to quickly tell you a little about…oh damn, I’m losing you…look, why don’t you click on some of my stuff instead. Thanks.
Hong Kong’s airport used to be, frighteningly, nestled right among the apartments. The new airport, on an island, was to be served by a high-speed train that actually made getting there quicker. Amazing! And so was the commercial.
“Bringing the airport back to the city”
Asia’s Cannes. This Gold was part of 5 socially responsible spots about telecommunications directed by Zhang Yimou. And China’s first Kam Fan.
Me, working with Mike Fromowitz, ECD.
Campaign of 4 print ads in Fortune, Forbes, etc by a state-owned hotel in Guangzhou, trying for “international” travelers + MICE business. Hugely successful but actual numbers a state secret.
Part of a series aiming to position the paper as Required Reading for the business person. This was shot in Sir David Tang’s private China Club. Image boosted, sales up.